Best events on Metooo – The SIAS Ball 2018

Wondering how to plan a successful event? Our Best Events On Metooo series is back with a new amazing event: The SIAS Ball 2018. What makes it so special (and a case study to learn from) is that it was the event that sold the most tickets on our platform this year, and it hasn’t even taken place yet!

That’s right! The SIAS Ball 2018 will take place on November 16th, at 18:30, and, a bit over one month before the date, tickets have been sold out already.

Let’s see what were the ingredients that made it such a successful event.

The organizer

With over 5000 members, SIAS is UK’s biggest actuarial society. Its main aims are, on one hand, to support the professional interests of junior members of the Institute and Faculty of Actuaries (IFoA), particularly students and those with up to five years post qualification experience and, on the other hand, act as the regional actuarial society for London and South East England. SIAS also runs exciting social events such as an annual boat party, the SIAS Ball, poker tournaments, pub quizzes and many more.

The venue. 

The SIAS Ball 2018 will take place at City Central at The HAC, which is one of London‘s premium event venues, situated in a key position in Chiswell Street. City Central is operated exclusively by Ultimate Experience, London’s most in demand seasonal venue hire and event management company. What makes this venue a winning choice is not only its size and capacity that make it suitable for a variety of events, but also its strategic position that makes it easily accessible by metro, train and taxi.

The theme 

Setting a theme to your event is a winning strategy because it adds interest for your guests. The SIAS Ball 2018 has “A Night in Hollywood” as its theme, and what is a theme without a dress code? The “Hollywood inspired black tie” dress code adds not only in fun but also in the sensation that it’s an exclusive, high class event. A place you want to be in.

A very detailed event page and description

All aspects of the event are explained on the page, from ticket types and table plan, to detailed event timings and the availability of a cloakroom.

A smart pricing strategy. 

There was the possibility to purchase early bird tickets at a reduced price by September 30. This created the feeling of urgency and the impulse to buy sooner rather than later. Also, although refunds were not available, there was flexibility. Whoever couldn’t make it to the event eventually, had the possibility to pass the ticket to someone on the waiting list. Last but not least, as Metooo allows having various types of tickets for the same event, here we had 2 types, one for SIAS members and one for non-members.

The extra-exciting detail. 

In this case, there was the after party, taking place across the street from the main event venue, at the Amber Bar. Just the right opportunity for people to loosen up and enjoy the end of the evening in a casual and relaxed atmosphere.

All in all, we believe SIAS took full advantage of the features that our platform offers, and it shows! We hope this success story inspired you for your next event planning project, and we’ll see you soon with a new episode in this series.




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